Ad exchange Rubicon Project and Telaria, a yield optimization platform for video publishers, to merge, creating the largest independent programmatic ad platform (Ginny Marvin/Marketing Land)

Ginny Marvin / Marketing Land:
Ad exchange Rubicon Project and Telaria, a yield optimization platform for video publishers, to merge, creating the largest independent programmatic ad platform  —  The combined sell-side platform will enable transactions on most digital ad formats, including connected TV.

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