London-based Trouva, an online marketplace for independent boutiques selling hard-to-find homeware, raises $21.8M led by Octopus Ventures (Ingrid Lunden/TechCrunch)

Ingrid Lunden / TechCrunch:
London-based Trouva, an online marketplace for independent boutiques selling hard-to-find homeware, raises $21.8M led by Octopus Ventures  —  Amazon helped pioneer and now dominates the online marketplace business model, where a variety of merchants post items for sale on its platform for billions of consumers to discover and buy them.

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