Spotify says 14% of MAUs listen to podcasts, podcast hours streamed grew 39% QoQ, and podcast engagement is driving increases in free to paid conversion (Matthew De Silva/Quartz)

Matthew De Silva / Quartz:
Spotify says 14% of MAUs listen to podcasts, podcast hours streamed grew 39% QoQ, and podcast engagement is driving increases in free to paid conversion  —  Spotify´s stock price leaped 15% today (Oct. 28) as the music streaming service delivered a surprise profit for its third quarter.

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