Walmart launches a self-serve ad platform to let advertisers buy on-site search and sponsored product ads on Walmart.com (Allison Schiff/AdExchanger)

Allison Schiff / AdExchanger:
Walmart launches a self-serve ad platform to let advertisers buy on-site search and sponsored product ads on Walmart.com  —  Walmart claims its programmatic advertising platform and ads API are ready for primetime.  —  On Friday, Walmart Media Group ., the retail giant´s advertising arm …

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