How Piano created a "propensity" paywall that uses machine learning with 76 metrics to predict how likely someone is to subscribe, and adjusts accordingly (Christine Schmidt/Nieman Lab)

Christine Schmidt / Nieman Lab:
How Piano created a “propensity” paywall that uses machine learning with 76 metrics to predict how likely someone is to subscribe, and adjusts accordingly  —  They went from being the kid nobody wanted to talk with to one of the cool kids on the block.  (Apparently showing the other kids how to make money helps.)

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