Sources: Amazon offers Marketplace merchants perks like prominent placements, more if they agree to sell their successful brands to Amazon, often at $10K/brand (Jon Emont/Wall Street Journal)

Jon Emont / Wall Street Journal:
Sources: Amazon offers Marketplace merchants perks like prominent placements, more if they agree to sell their successful brands to Amazon, often at $10K/brand  —  Program offers merchants prominent display and marketing support—at the cost of giving Amazon the right to buy their brand at a fixed price

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